Home >> About
If you want a financial specialist to help fine-tune your business & formulate your success strategy, you’ve come to the right place.
Chartfords’ Founder and Director Liz Cronjé is a highly qualified and experienced chartered accountant. She holds a Bachelor Degree in Accounting and has almost 30 years of experience as an accountant in South Africa and Australia.
Liz has successfully run her own tax and accounting practices, initially in South Africa, and later Australia. So, you can rely on her to have an indepth understanding of what it takes to run a small to medium business.
Plus, she is able to explain complex business and financial strategies to you using plain language. So, you’ll have no trouble understanding the ins and outs of any business strategy she recommends.
Over the years, Liz has developed the insight and experience that allows her to accurately analyse your business’s performance to date. She knows exactly what to look for, how to identify what’s working and what isn’t, and how to improve things so that your business runs smoothly, efficiently, and effectively.
As a registered tax practitioner, Liz has the expertise to provide professional tax advice that saves your business time and money, while keeping you fully compliant.
In addition to her small to medium business expertise, Liz has worked for First National Bank, one of South Africa’s “big four” banks, where she audited a portfolio of bank clients ranging from small business to multimillion-dollar clients with turnovers ranging from $500,000 to $150M. As a result, she has developed solid insights into the inner workings of large corporates and has been able to unearth certain universal principles that can be applied to all business to help things run more efficiently.
We specialise in helping small to medium business owners, like you, to smash your business goals. Drawing on our in-depth business and finance expertise, we’ll help you to optimise your business and financial strategies for success. Together we will drill down into the complex details of your business and also zoom out to see how things fit together in the big picture.
You can rely on us to professionally analyse your business performance, show you how to optimise your processes and help you to make the tough decisions with confidence so that your business can thrive.
At Chartfords Chartered Accountants, we know small to medium business inside and out. We understand the challenges you’re facing, and we know what it takes to succeed.
As masters of cash flow management, we’ll help you get your business running effectively and efficiently to save you time, increase your profits and help you make the right decisions to grow your business.
Book your free chat with us today. As soon as you do, you’ll feel confident that you’re dealing with professionals who fully understand what it means to be a business owner.
We’ll analyse the impact of future trends and predict how they will influence your business growth. We’re equipped to make sound financial forecasts and create strategies to minimise risks, overcome obstacles, and help your business to flourish.
As a full member with Chartered Accountants Australia and New Zealand, we have a strong commitment to the highest ethical standards. So, you’re assured that we take no decision, however big or small, lightly.
You can rely on us to identify, track and measure the consequences of every option available, apply the highest ethical standards and provide reliable advice on the right actions to take.
With Chartfords chartered accountants, you’ll be secure in the knowledge that you have highly trained and qualified accounting professionals on your team.
All chartered accountants have completed the accredited postgraduate CA Program which sets rigorous entry standards and involves a series of demanding assessments based on real-world scenarios.
As a result, they are growth accelerators, critical thinkers, innovators, and digitally savvy experts who can show business owners how to navigate disruption and unpredictable environments.
They are required to complete three years of mentored experience during which they apply their knowledge and skills to solve real-life business problems and make decisions.
Mandatory ongoing professional development ensures that chartered accountants remain up-to-date on the latest industry knowledge and trends.
Chartered accountants are bound by an internationally recognised Code of Ethics backed by a rigorous disciplinary process. This ensures that they are held accountable to high professional and ethical standards of integrity, objectivity, professional competence and due care, confidentiality, and professional behaviour.
Every chartered accountant undergoes years of rigorous ongoing education and, at Chartfords Chartered Accountants, we add to this almost 30 years of experience spanning the spectrum of financial services from bookkeeping, payroll, tax and accounting to auditing, risk assessment, and commercial compliance. We draw on this in-depth knowledge and experience to tailor sound financial strategies that will propel your business towards growth.
Chartfords Chartered Accountants is committed to doing the right thing and driving the best outcomes for our clients and for our community. Because of this, we are involved in several community outreach programs throughout the year, including sponsoring a player at our local rugby club, donating stationery to local schools to help underprivileged children, supporting the Brisbane Afrikaanse Kerk Potjiekos competition, and sponsoring an annual Christmas Dinner for the underprivileged people in our community.
Finding solutions, overcoming challenges
It is our mission to educate business owners in the art of business so they make better business decisions.
We’re always keen to chat with business owners looking for help with their business, accounting and compliance processes.
Give us a call on 1300 163 817 or fill out the form for a FREE, no-obligation chat today.